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A Loyal Following
These days, it's tough to generate new sales—no
matter what you're selling. That's why it's so important
for small businesses to reach out and connect
with their existing customers, to keep them happy
and to leverage their contentment for referrals.
Keeping customers loyal, though, is no easy task.
Here are a few suggestions:
- Treat your best customers better. Know who your
big spenders are and treat them accordingly.
People like to feel appreciated and will keep coming
back for more.
- Stay focused on what customers want, not what
the competition is doing.
- Make a point to get personal. Writing thank-you
notes, remembering birthdays or other special
occasions, even getting together over coffee or
lunch in a non-sales environment, wins points.
- Follow up with post-sale feedback. Show them
that you care about the quality of your product or
service by a simple inquiry into what they like and,
better yet, what they might like to see improved.
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