Fall 2003

Departments

Keeping the Books – Company Yard Sale

People Power – Reining in Healthcare Costs

Customer Care – A Loyal Following

Marketing 101 – Secrets for Trade-Show Success

Features

Fit & Trim
Small businesses are getting creative about cutbacks, helping to reduce costs without much pain.

An Upside to the Downturn
Sure, the economy is tough. But the upside is that it’s the perfect time for small businesses to invest in their future.

Abagnale's Advice
Our regular columnist, noted security expert Frank Abagnale, gives us his take on how to avoid identity theft.

From the Pages of Inc.

Snowe Job
The Senate reconsiders a bid to draw capital to small companies.
By: Bobbie Gossage

Benefits by the Bulk
The superstores' newest product: health insurance.
By: Alison Wellner

Better Search Terms
Dan Bricklin has a new way for small companies to increase their online visibility.
By: Lora Kolodny

What's Your Company Worth?
Knowledge is power, and knowledge of your company's value is the ultimate power tool. Here's what you need to calculate your own magic number.
By: Randall Lane

The Space Race
With office rents plunging, there's never been a better time to be a tenant.
By: Martha Mangelsdorf

Blogging for Business
Blogging has been popular with teens, geeks, and flamboyant extroverts for years, but today, they're garnering more attention from businesses as a way to connect with customers and prospects.

A More Perfect Business
A family-business "constitution" can help guide a company through all sorts of crises and change.

The Price Is Right
Setting prices has always been more art than science. New software aims to change that.

Take It or Leave It: The Only Guide to Negotiating You Will Ever Need
If you want to be a better negotiator, you can buy 24 books, take 12 courses, and attend 7 seminars—or, you can read this article.
By: Rob Walker