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Do You Measure Up?
 Here's a good resolution for the New Year: Instead
of wondering how customers feel about your product
or service, why not ask them in some sort of quantifiable
way to measure their level of satisfaction?
Even small businesses without big marketing
budgets can get in on this action. Direct mail post
cards, new online survey tools, even a simple e-mail
can go a long way in determining if your customers
are happy or are ready to call it quits.
Web sites like CreateSurvey.com and
Zoomerang.com provide tools for creating surveys
and making them available to your desired group
along with analysis capabilities for deciphering
the results.
Barring any kind of formal survey or
questionnaire sent through the
mail or online, there's always
the tried-and-true method
of soliciting direct feedback
from customers—pick
up the phone and call them.
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