Spring 2004

Departments

Keeping the Books – Prepping for Tax Time

People Power – Power Reference Checking

Customer Care – Do You Measure Up?

Marketing 101 – To Freebie or Not to Freebie

Features

Sales Pitch
It’s a new year and things are looking up. Why not explore some fresh sales tactics to gain momentum?

Safety Net
Insurance will protect your business and your greatest asset—your employees. Best of all, it doesn’t have to cost an arm and a leg.

Abagnale's Advice
Taking Responsibility.

From the Pages of Inc.

A Sales Force of One
What company owner hasn't suspected that all would be right with the world if his or her salespeople weren't so damn lazy? Scott Rosen had those suspicions and decided to do something about it. He fired his entire sales staff, figuring he could do better all by himself.
By: Susan Greco

Blood Money
Hitting up family and friends is the most common way to finance a start-up. It's also the riskiest.
By: Alison Stein Wellner

Good Call
Voice-over IP -- telephoning on the Web -- is at last coming into its own as a way to save big on telecom.
By: Anne Stuart

Mom & Pop Psychology
Your company has a personality all its own. Find out what it is.
By: Bobbie Gossage

Working Wonders on the Web
The Internet isn't just for decorative marketing sites these days. Companies on the leading edge are harnessing the Web to run some of their most strategic operations, and they're reaping big rewards as a result.
By: Leigh Buchanan

Breaking Free from Budgets
Exasperated by budgets that hamstring creativity, a growing number of companies are tossing off financial constraints--and still holding the line on spending.
By: Suzanne McGee