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Follow-up Tactics
You closed the sale. Now you want to make an impression. Post-sales follow-up
is a critical part of fostering customer satisfaction and keeping the door open
for existing customers to purchase additional goods or services.
Try these tips for making this part of the sales cycle work best for you:
- Write personalized thank-you notes. Make this a religious part of
your follow-up routine. If you take the time to show customers you appreciate
their business and are in tune with their unique situation, they'll keep you top of
mind and remember you when a need occurs.
- Postcard mailings. Try mailing postcards to customers every month
or every quarter that provide some useful information that's relative to your
business. Perhaps it's tips on fall lawn care if you're a landscape contractor
or some financial advice if your business is financial planning.
- Pass referrals. Don't just ask customers to provide referrals and be
a reference, do the same for them. Try to think of people that might be good
prospects for your customer's business and pass them on.
- Get feedback. Call customers and ask them how they feel about your
product or service. Demonstrating that you care about their satisfaction and
allowing them input to make changes goes a long way in building trust.
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