Winter 2006
Departments
Keeping the Books – Take a Trip to the Web
Customer Care – The Newsletter Touch
Marketing 101 – You’ve Got e-Mail
Managing People – The Alternative Bonus
Features
Leveling the Playing Field
Bolstered by new technology tools, smaller companies are entering the big leagues and competing more effectively with bigger players.
Dealing with Disaster
Disaster-recovery planning is not something small businesses can put off. Take steps now to ensure your business is protected and has what it takes for survival.
From the Pages of Inc.
Small Businesses Providing Less Health Coverage
As prices rise, companies look to share cost with employees, or downscale their plans.
By: Matthew Phan
Study: Mobile Offices to Foster Worker Burnout
Employment agency claims that handhelds and the like will make it easier to work harder and longer in the future.
By: Mina Azodi
5 Ways to Avoid the Junk Mail Folder
Your tightly focused cybermarketing effort is somebody else’s #@%! junk email. Here’s how to make sure your brilliant stuff gets to the people you're trying to reach and isn’t just dumped into the trash.
By: John Fried
The Future of Advertising is Here
It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market.
Inc. Magazine, August 2005
By: David H. Freedman
Can’t Find an Accountant?
You’re not alone. Sarbanes-Oxley has so overwhelmed accountants that companies are having trouble getting their books audited.
Inc. Magazine, August 2005
By: Amy Gunderson
Why I Read Business Blogs
Some of the smartest people I've ever met, I've never met. A story of modern mentoring.
Inc. Magazine, August 2005
By: Hillary Johnson
So Many Clicks, So Few Sales
Pay-per-click advertising seems like a dream. But up to 35% of all the clicks you pay for may be fraudulent.
Inc. Magazine, August 2005
By: Adam L. Penenberg
Business Insurance: A 12-Point Checklist
Find out what some of the key mistakes small business CEOs make in buying business insurance and what you should keep in mind, especially in the aftermath of the terrorist attacks on Sept. 11, 2001.
Inc. October 2001
By: Lisa Chadderdon
The Remote Control CEO
Stephen Mcdonnell insists that he stays home four days a week because it's good management--not because it's fun. The performance of his company, Applegate Farms, seems to back him up.
Inc. Magazine, October 2005
By: Donna Fenn
The Survey Says...
Want to know what consumers think? Put down the comment cards and poll them online instead.
Inc. Magazine, October 2005
By: Ellen Neuborne
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